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Don’t Fall Victim to a Cyber Attack: A Shopper’s Guide to Cybersecurity

Shopping is one of life’s simple pleasures. It’s a way to treat ourselves, and to indulge in a…

Executive Viewpoints February 12
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TikTok is testing a new tool that would make all videos shoppable.

TikTok Tests Tool that Would Make All Content on the Platform Shoppable

TikTok is testing a new feature that could make all video posts on the social media platform shoppable.…

News January 30
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6 Paid Social Trends to Be Aware of in 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. For…

Executive Viewpoints January 12
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TikTok Fitness Powered by peloton logo

TikTok Taps Peloton for New Fitness Content Hub

TikTok and Peloton are teaming up to launch a new fitness hub on the social media platform —…

News January 4
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7 Stories that Shaped 2023 — and What They Foretell for 2024

The editors of Retail TouchPoints are sharing our picks for the seven most consequential stories of 2023. As…

Features December 21
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The Big Idea is Broken. Welcome To Weirdvertising.

Is it just me, or is advertising getting weirder? There was a time not long ago when brands…

Executive Viewpoints December 20
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The Impact of Tech on Child Safety

There has been a lot of talk and, frankly, worry recently about the impact of technology on the…

Executive Viewpoints December 15
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TikTok has taken a controlling stake in Indonesia's ecommerce platform Tokopedia.

TikTok Aims to ‘Transform Indonesia’s Ecommerce Sector’ Through Partnership with Tokopedia

In early October, Indonesia dealt TikTok a blow when it banned ecommerce on social media. Now, just two…

News December 11
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New commercial series from Walmart will be fully shoppable.

Walmart Brings a Little ‘RomCommerce’ to its Holiday Marketing

Walmart is tapping into one of Americans’ favorite holiday traditions — watching holiday rom-coms — for a new…

News November 29
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