Amazon Taps TikTok to Drive More Ecommerce Sales
In an interesting turn of events, Amazon and TikTok are calling a truce and partnering to make it…
News August 9
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The Race to Displace: How Temu and Shein are Redefining Ecommerce
Amazon has dominated the ecommerce landscape for over a decade and is on track to overtake Walmart as…
Executive Viewpoints August 6
Southwest Airlines Taps TikTok Creators to Offer ‘Shoppable Flights’
Southwest Airlines is partnering with creators in various subcultures of TikTok to both highlight travel inspiration and offer an…
News July 24
From Boomers to Gen Z: How FMCG Brands can Engage Specific Generations with Events and Experiences
It’s no secret that the FMCG industry is fiercely competitive. From laundry detergents to packaged foods, consumers have…
Executive Viewpoints July 18
Designing with Data: Keeping Retailers Ahead of the Trends
Whether a retail location, office building, hotel or healthcare environment, designing to support client objectives requires bringing to…
Executive Viewpoints July 10
JCPenney, Rare Beauty Partner to Support Emerging Female-Led Brands
JCPenney and Rare Beauty Brands have created the Lift Beauty Accelerator, a brand incubation initiative aimed at beauty…
News July 2
In the Fight for Mutual Survival, DTC and Retailers are Frenemies
Both DTC brands and traditional retailers have seen better days. Unsurprisingly, major retailers always have struggled to keep…
Executive Viewpoints July 1
TikTok Shop Debuts Social Impact Programs Aimed at SMBs
TikTok Shop has launched a new social impact initiative called SOAR Together (Supporting Our Artisans and Retailers) that…
News June 26
It’s Time to Bid Farewell to Bad Ecommerce Ad Strategy
At the height of the COVID pandemic the might of ecommerce was laid bare. In November 2021 the…
Executive Viewpoints June 26Featured
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