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The Basic Principles of Cross-Channel Marketing
By Bob Fetter, Senior VP, Pluris Marketing To begin with, I’ve renamed this area of interest cross-channel marketing, as opposed to multi-channel marketing. Anyone can do multi-channel marketing. Any retailer…
News September 23Impulse Shopping Suffers At Supermarkets As More Consumers Focus On Pre-Trip Prep
By George Anderson, Editor, RetailWire Editor’s Note: This article is an excerpt from one of RetailWire’s recent online discussions. Each business morning on RetailWire.com, retail industry execs get plugged in…
News September 164 Reasons Online Retailers Must Listen to Customers, Tips On Tapping Feedback
By Carolyn Hall, Product Marketing Manager, Confirmit The customer experience is critical in today’s highly competitive online retail sector. There are many variables involved in providing a great user experience…
News September 16Social Sharing’s Impact on Customer Experience Examined in New Strategy Guide
Tactics like “Share Within Your Network (SWYN)” have emerged as critical success factors for reaching and communicating with customers. A new special report from Retail TouchPoints, titled the “Marketer’s Guide…
News September 9Family Dollar Rolls Out Optimization Solution To Balance Price Strategy
Focused on providing cost-conscious consumers with a wide assortment at budget prices, Family Dollar is tapping technology from Revionics, Inc. to optimize pricing for the chain’s rapidly expanding product assortment.…
News September 92 Crucial Questions for Cross-Channel Success
By Josh Gordon, Director of Marketing, Knotice Mobile has developed as a viable direct digital marketing channel, it seems, at the speed of light. What began as a simple marketing…
News September 9Kenneth Cole To Kick Off Mobile As Key ‘Gateway’ For Coming Holiday Season
Retailers are planning to dial up their mobile initiatives this holiday season as they look to nurture the “everywhere consumer” and connect across a variety of touch points. After launching…
News September 25 Ways to Act on Data Gleaned From Customer Analytics
By Ziad Nejmeldeen, Director of Science, Quantum Retail For retailers, turning customer analytics into actionable business decisions can be a daunting task. This is especially true for the largest retailers, where…
News September 2Build-a-Bear to Re-launch Web Store For Enhanced Personalization & Engagement
Build-a-Bear Workshop will re-launch its web site on ATG Commerce OnDemand, according to a press release. The interactive entertainment retailer of customized stuffed animals is looking to enhance the unique,…
News August 30
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