Eric Best, Mercent
Eric Best, Chairman and CEO at Mercent reports that his company serves 400 retail brands, syndicating their offers across the web, then collecting analytical information. Regarding the recent announcement of Google Shopping, powered by paid product listing ads, retailers need a strategy for the holidays to ensure they do not lose market share and that they take advantage of the program to elevate their brands and create “incremental visibility of their brands.”
Episode Notes:
