Check-in services like Foursquare present a unique challenge for marketers to integrate location-based concepts into digital marketing plans. Retail TouchPoints had the chance to speak with Simon Salt, Author of the book Social Location Marketing, to learn more about how to use games, competitions, time-limited offers, and other innovative approaches to drive customer engagement, as well as how Radio Shack found success with Foursquare.
TouchPoints Radio: Simon Salt, IncSlingers|https://c3313232.ssl.cf0.rackcdn.com/TouchPoints_Radio_Simon_Salt_IncSlingers.mp3
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