Albertsons is offering a 50% discount on its FreshPass program for recipients of the Supplemental Nutrition Assistance Program (SNAP), cutting the annual cost to $49. FreshPass offers free delivery on orders over $30 as well as access to exclusive deals, a $5 monthly credit and 5% off on Albertsons’ private label organic and natural product brands.
SNAP recipients can try out FreshPass with a free 14-day trial, and they will receive 2X points that never expire on select exclusive brands. Consumers can check on their SNAP eligibility using a verification process provided by SheerID. The FreshPass program is available across multiple Albertsons banners including Safeway, Vons, Acme, Jewel-Osco and Shaw’s.
In November 2024 Instacart debuted a SNAP eligibility screening tool. In August 2022 the U.S. Department of Agriculture announced applications for grants to increase online shopping opportunities for those receiving SNAP benefits.
