Holiday ThinkTank

Customer Experience

Latest Posts

Now embarking on its 60th year in business, Westfield Century City is repositioning itself as a 24-hour destination by investing in experiential retail and activations.
Features April 11

Inside Westfield Century City’s Infrastructure Supporting Experiential Retail

Now embarking on its 60th year in business, Westfield Century City has become a beloved…

Games advertising goes far beyond branded environments in Roblox. IAB's PlayFronts event explored the games advertising formats and experiences resonating with fans.
Features April 9

From Custom Worlds to Contextual Ads: Unlocking the Power of Games Advertising

Advertisers already have a healthy appetite for games advertising: IAB’s latest study on games advertising…

True Religion CMO Kristen D’Arcy is looking beyond superficial engagement and is focused on connecting with its community in context.
Features March 5

True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Every brand is fighting to win and keep customer loyalty, and True Religion is no different. The…

Hy-Vee is partnering with Samsung to bring dynamic ads and content into stores and bolster its advertising across digital out-of-home, CTV and more.
Features December 5

Inside Hy-Vee’s RedMedia Expansion: From the Sofa to the Store

Although Hy-Vee has offered different components of retail media for some years, it has “been…

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