Radio Flyer, the 106-year-old creator of the Original Little Red Wagon and other toys, has officially opened its first permanent store, in the Chicago-area Woodfield Mall in Schaumburg, Ill.
The 15,000-square-foot store was designed to be a hub of “FUNomenal Radio Flyer activity” that will allow store visitors to interact with Radio Flyer products in a more meaningful way.
Some key elements include:
- A product customization station;
- A racetrack where kids can test-drive Radio Flyer go-karts, scooters and more;
- A one-stop-shop service center for e-bikes; and
- Professional assembly services and accessory fittings.
“We are overjoyed that the official store opening is finally here and cannot wait to open our doors and show guests all the hard work that has gone into creating the ultimate Radio Flyer experience,” said Robert Pasin, Chief Wagon Officer at Radio Flyer in a statement. “From a Race Track where kids can get in the driver’s seat of popular products like go-karts, scooters and more – to a Flyer™ Bike Shop, Test Rides and Service Center where new or existing customers have a one-stop shop for their electric bikes – this first brick-and-mortar location is a space for families to experience the joy of Radio Flyer.”