Tops Friendly Markets has integrated the Basket Adjudication Service (BAS) from supplemental healthcare benefits provider NationsBenefits at its point-of-sale. The BAS provides real-time validation for purchases of fresh produce, pantry staples and OTC wellness products by health plan members, helping to overcome food insecurity among vulnerable populations.
“Feeding our neighborhoods well has always been at the heart of Tops,” said Ron Ferri, President of Tops Friendly Markets, which operates 147 stores in upstate New York, Pennsylvania and Vermont, in a statement. “By joining the NationsBenefits retail network, we can now place affordable, nutritious options directly in front of eligible shoppers at the very moment they fill their baskets.”
NationsBenefits members using the provider’s pre-paid Mastercard can redeem supplemental benefits on culturally familiar, locally sourced items. The BAS captures each eligible transaction at checkout and delivers zip-code-level purchase insights designed to enable health plans to fine-tune benefits and launch more targeted community outreach.
“We strive to innovate and explore how we can best serve shoppers seeking wellness options, with a spotlight on natural, organic and gluten-free items, partnerships with local produce farmers, and now, direct access to insurance benefits that empower healthy purchases,” said Ellie Wilson, Manager of Lifestyle and Wellness for Tops in a statement.
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