Modavanti.com, a sustainable fashion eTailer, has announced the acquisition of Ethical Ocean, an online marketplace designed to provide access to eco-friendly products and services. As of December 1, 2013, all Ethical Ocean shoppers automatically are redirected to the Modavanti.com web site.“Ethical Ocean has been one of the pioneers in bringing ethical and environmentally friendly products to a mass market,” said David Dietz, Founder and CEO of Modavanti.com. “We’re tremendously excited about this opportunity and for the chance to introduce the Modavanti name to tens of thousands of conscious consumers.”
Founded in 2011, Modavanti.com has been featured on the Today Show and Mashable to drive awareness regarding its mission to provide ethically conscious apparel and services, and generate a thriving community of socially responsible shoppers.
Regarding the industry-wide impact of the new business venture, Chad Hamre, Founder of Ethical Ocean, added: “Our values clearly align and we believe that by joining Modavanti we will be to achieve our vision of a sustainable alternative to the fast fashion retailers.”
As part of its business model, Modavanti.com donates 2% of all sales to two key charity partners: Charity: Water and Nest. Charity: Water was created to bring clean and safe drinking water to people in developing nations, while Nest works with artisan communities worldwide to help diminish poverty and empower women.