Southeastern Grocers, which has been through a series of ownership changes over the past few years, will rebrand in early 2026 with a name that carries a century of retailing history: The Winn-Dixie Company.
The rechristened supermarket also will narrow its focus to its home state of Florida — it has reached agreements or is advancing plans to sell 32 Winn-Dixie stores and eight Harveys Supermarkets in Alabama, Georgia, Louisiana and Mississippi. Southeastern will continue to serve southern Georgia with stores in Brunswick, Folkston, Lake Park, St. Simons Island and Valdosta.
“For a century, Winn-Dixie has proudly called Florida home,” said Anthony Hucker, Chairman and CEO of Southeastern Grocers in a statement. “As we enter our next century as The Winn-Dixie Company — a brand-new 100-year-old company — we are accelerating growth where our roots run deepest while staying true to our purpose of feeding and enriching the communities, families and neighbors who have supported us for generations.”
Southeastern Adds to Florida Footprint with Hitchcock’s Acquisition
As part of the retailer’s Florida growth strategy, it has finalized an agreement to acquire Hitchcock’s Markets in Alachua, Keystone Heights and Williston, Fla. These stores will be converted to the Winn-Dixie banner and opened in phases beginning in late 2025. Following these transactions, Winn-Dixie will operate approximately 130 conventional grocery stores and 140 freestanding and grocery-adjacent liquor stores.
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Additionally, dozens of remodels and new store projects are either planned or already underway, with the upgrades designed to create inviting, community-centered stores. Southeastern Grocers also is expanding its liquor store portfolio with new formats and growing its Own Brand product assortment, highlighted by the return of its iconic Lip Lickin’ Chicken in early 2026. And Southeastern has partnered with Amazon to offer its assortment for delivery in the Jacksonville and Orlando, Fla. markets.
In August 2023 Aldi acquired all of Southeastern Grocers’ Winn-Dixie and Harvey Supermarkets banners, at the same time as the Fresco Retail Group was taking over Southeastern’s Fresco y Más banner. Then in February 2025 a consortium of private investors led by the then-current CEO and President of Southeastern Grocers, acting in concert with C&S Wholesale Grocers, acquired Southeastern Grocers and its Winn-Dixie and Harveys Supermarket banners back from Aldi. The purchase encompassed approximately 170 grocery and liquor stores as well as Winn-Dixie’s existing liquor business.
