Latest In: Executive Viewpoints

chris taylor Executive ViewPoints experiments retail experimentation square root
0aaaChris Taylor SquareRoot

The Three A’s Of Retail Experimentation Success

Between constantly-evolving competition and higher customer expectations, retailers are looking for innovative ways to delight their customers. From…

Executive Viewpoints November 15
#holiday2018 Executive ViewPoints mobile site search site speed
0aaaCheryl Amaya WebLinc

How To Optimize Mobile, Site Speed And Site Search Ahead Of Holiday 2018

For most retailers, the holiday season begins promptly in November, although some retailers start the previous month for…

Executive Viewpoints November 14
cognizant Executive ViewPoints scott clarke
0aaaScott Clarke Cognizant

Mastering Retail’s Next Frontier

A decade ago, “going shopping” meant a modest trip to the store or a flip through a catalogue.…

Executive Viewpoints November 13
7-Eleven augmented reality Jeff Ridgeway mobile NFL Zappar

Augmented Reality Is Changing The Way We Enjoy Sports, And Sports Marketers Should Pay Attention

By Jeff Ridgeway, Zappar Football season is kicking off and, as with each new season, retailers are thinking…

Executive Viewpoints November 12
Executive ViewPoints josha benner location mobile near me uberall
0aaaJosha Benner Uberall

‘Near Me’ Searches: What’s Pushing the Trend?

At this year’s Google Marketing Live event, it was revealed that mobile “near me” searches — when someone…

Executive Viewpoints November 12
analytics Jill Rose PayPal site experience UI user experience

5 Site Changes That Can Actually Impact Your Sales

By Jill Rose, PayPal User experience, or UX, impacts how customers navigate your web site, find the products…

Executive Viewpoints November 12
#holiday2018 Avalara Executive ViewPoints sales tax scott peterson supreme court
0aaaScott Peterson Avalara

Get Your Business Ready For Holiday Sales: Five Sales Tax Tips

Since the Supreme Court decided the South Dakota v. Wayfair case in June, sales tax is more complex…

Executive Viewpoints November 9
Holiday Readiness Guide Holiday Readiness Series mobile Salesforce

Holiday Readiness Series: 3 Ways to Maximize Mobile Performance

By Jessica Bergmann, Salesforce Here’s how important the month of November is to the holiday season — by…

Executive Viewpoints November 8
advanced search algolia ecommerce Executive ViewPoints matthieu blandineau
0aaaMat Blandineau Algolia

Search Beyond the Box: 4 Ways To Use Advanced Search Technology To Improve Conversion Rates

Search is a way businesses can connect with their users — to understand what they are looking for,…

Executive Viewpoints November 8
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