Defining ‘Direct To Consumer’
By Ashwin Ramasamy, PipeCandy If you’re a follower of retail, you have definitely stumbled upon these terms in…
Executive Viewpoints March 29
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Content’s Role In The Customer Experience
Any retail marketer knows that customer experience is critical. With numerous touch points — web site, in-store, Amazon,…
Executive Viewpoints March 282019 To-Do’s: Forrester’s Sucharita Kodali Gets Real With Retailers
By Alicia Esposito, Senior Content Strategist This piece was also published on the Salesforce blog. The retail community…
Executive Viewpoints March 27Can Retailers Act Like Tech Companies —  And Should They?
Walmart turned heads at SXSW earlier in March by billing itself as a tech company for the first…
Executive Viewpoints March 27
3 Compelling Ways Women Are Shaping Online Shopping
Women are the world’s most powerful consumers, with a global income projected to hit $18 trillion within the…
Executive Viewpoints March 27
Preparing For Peak Web Site Traffic
The marketing spend on digital advertising is enormous, having eclipsed television ad dollars in the U.S. in 2017.…
Executive Viewpoints March 26
What Retailers Can Learn From The Amazon Vs. Walmart Tech War
At the end of 2018, Walmart announced an impressive 43% increase in e-Commerce sales. This significant jump was…
Executive Viewpoints March 25Serving Retail Consumers In An Age Of Digital Transformation
By Bryan Gray, Alorica As the retail industry transitions to a digitally-driven customer experience, companies are faced with…
Executive Viewpoints March 25
Protectionism Won’t Save Retail — But Technology Might
It is a well lamented fact that the brick-and-mortar retail industry faces a crisis. The fundamentals in big,…
Executive Viewpoints March 22Top Stories
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