Leverage Payment Platforms For Precision Marketing Aimed At Chinese Consumers
In this age of big data, social media and integrated marketing ecosystems, it’s sometimes hard to know who…
Executive Viewpoints May 24
Latest In: Executive Viewpoints
Leading Retailers Are Overcoming Analysis-Paralysis
There is a lot of talk about data-led, people-based marketing, but I’m often surprised to find that some…
Executive Viewpoints May 23How Can Retailers Maximize ROI From Tech Investments?
The retailer-as-a-tech-company dynamic has been heavily influenced by Amazon (and Alibaba in China), and has further been prompted…
Executive Viewpoints May 22
Upward Mobility: Three Mobile Strategies To Improve Operational Execution, Train, Sell And Collect Data
Deloitte’s 2019 Retail Industry Outlook signals a tipping point for retail this year and advocates for synchronized bets…
Executive Viewpoints May 22
Engaging Shoppers With Relevant, Personalized Messaging Across Multiple Channels
In surveys across the board, marketers say that personalization is a top priority. When done right, it increases…
Executive Viewpoints May 21The Retail Moments That Matter Most — ‘Optimize Me’
By Jeremy Witikko, Cisco Retail is not what it used to be. With so many new, enriching and…
Executive Viewpoints May 20
Why Hudson Yards Represents Retail Excellence And Innovation
Hudson Yards, the largest private real estate development in the U.S. by area and home to more than…
Executive Viewpoints May 20
Tackling Retailers’ Growing Returns Problem In The Wake Of Shipping Increases
Free, convenient returns have become more or less an expectation of the modern retail consumer. Unfortunately, free returns…
Executive Viewpoints May 17The Secret Recipe For A Successful Retail Operations System
By Praveen Kanyadi, SpotCues Retail operations are the backbone of every store, regardless of whether it’s a small…
Executive Viewpoints May 17Top Stories
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