Bridging The Online–Offline Gap: 3 Ways To Fix The Attribution Problem
Ask any marketer if they know what drives conversions and they’ll say yes. But drill down further and…
Executive Viewpoints January 30
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How Retailers Can Prepare For Common Supply Chain Disruptions
Due to the rise of e-Commerce and one- and two-day shipping, consumers expect their shipments quicker than ever.…
Executive Viewpoints January 29
3 Things Brands Misinterpret When It Comes To D2C
In less than a decade, the retail industry has experienced notable transformation in the wake of economic influence,…
Executive Viewpoints January 28
How Top DTC Brands View Returns In The Amazon Era
As the world’s largest online retailer, Amazon has a huge impact on consumer expectations for convenience in e-Commerce…
Executive Viewpoints January 27
Headless Commerce Will Usher In A New Era of Hyper-Personalized Customer Experiences
With targeted online experiences now key to e-Commerce sales, you’d be hard pressed to find a marketer today…
Executive Viewpoints January 24
How Light Field Technology Will Impact Retail In 2020
While the last decade has not always been easy for the world of retail, it’s hard to deny…
Executive Viewpoints January 24
NPS Is Not The Answer To Understanding Your Customers. Here’s What You Can Do Instead
Executives have long been convinced that Net Promoter Score (NPS) is the gold standard when it comes to…
Executive Viewpoints January 23
Preparing For The New Year: A China E-Commerce Calendar For 2020
China is set to overtake the US as the world’s largest retail market by the end of this…
Executive Viewpoints January 22
5 Ways AI Can Improve Your Retail Business
If software was eating the world in 2011, it’s safe to say that artificial intelligence has the biggest…
Executive Viewpoints January 21Top Stories
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