Trending The Rules: Top Retail Trends Are Trending At An Unprecedented Rate
COVID-19 has changed retail. But much of what appears transformational really reflects the speed of impact rather than…
Executive Viewpoints July 27
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Tips For Effective Company Messaging And Communications During A Crisis
The last few months have signaled a turning point in digital marketing. Organizations across all industries have had…
Executive Viewpoints July 27
Why Retailers Are Leveraging AI To Empower Their Remote Contact Centers
To curb the spread of COVID-19, states across the U.S. mandated the closure of “nonessential” businesses. More than…
Executive Viewpoints July 24
Improving Supply-Chain Sustainability For A Circular Economy: Three Positive Steps for Retail
Consumers today want to know exactly what they’re buying — and many of them want to know how…
Executive Viewpoints July 24
Facebook Shops And The Rise Of Social Commerce
Facebook recently announced the launch of Facebook Shops. This is a timely offering that could help small businesses…
Executive Viewpoints July 23
How Retail Can Learn From The On-Demand Economy And Survive The Pandemic Sucker Punch
The retail industry is reeling from COVID-19. If it were a boxer, it would be against the ropes,…
Executive Viewpoints July 22
Podcast: New Imperatives For SEO Success
Most purchase decisions still begin with a basic search. What’s changing, however, is where those searches take place. Most still…
Executive Viewpoints July 21
How Online Retail Can Maximize Google Search In Uncertain Times
The uncertainty created by COVID-19 and the gradually loosening lockdowns mean it’s harder than ever for online retailers…
Executive Viewpoints July 21
Website Experimentation Is A Remedy For COVID-19 Sales Dips
In science class, we were all given an invaluable lesson in marketing: create strong hypotheses and run experiments…
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