Podcast: COVID Sparks a New Era for DTC
During these turbulent times, retailers have been fighting to get as close to their customers as possible —…
Executive Viewpoints October 26
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Localizing Retail Chain Apps: How to Win Local Customers and Employees
Expanding to a foreign market is no easy feat for a modern retail brand. The management must arrange…
Executive Viewpoints October 26
Final Destination: Improving the Last Phase of a Customer’s Retail Journey
Moving customers in and out of brick-and-mortar retail stores can feel like a game of chess. There are…
Executive Viewpoints October 26
Smaller Gatherings, Less Trick-or-Treating, Shape Shoppers’ Halloween Search Activity
Social distancing will weigh heavily on this year’s Halloween festivities: only 52% of parents are planning on going…
Executive Viewpoints October 23
Why Laying Off Your Retail Associates Is Short-Sighted
The last six months have brought about unprecedented change for the retail industry. While ecommerce is surging, many…
Executive Viewpoints October 23
From Clicks to Bricks: Expanding Brand Loyalty Through Physical Stores
The “Clicks to Bricks” (C2B) movement is disrupting retail, and it’s here to stay. Several years ago, a…
Executive Viewpoints October 23
AI-Powered Pricing and Promotions are Redefining the 2020 Retail Holiday Season
The all-important holiday season always demands retailers’ full engagement and energy, but the 2020 holiday season presents unique…
Executive Viewpoints October 22
Best Strategies for Engaging the Lucrative Millennial Market
They’re a force to be reckoned with and still somewhat maligned. Millennials — the age cohort generally agreed…
Executive Viewpoints October 21
Klarna: From B2B Fintech to End-to-End B2C Experience Provider
Payment has often been defined as a “last step” in the buying journey — the finale of a customer’s journey through the immersive…
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