The entire retail universe has been gabbing about what a big deal social media is. It’s a reality and it’s here to stay.
But so many organizations still do not have a solid social media strategy in place. Moreover, they aren’t equipped to track, analyze and respond to the avalanche of data piling on top of them.
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Apparently it’s because we’re not looking at social in a BIG enough picture…that is, from an organizational standpoint. In fact, we must focus on becoming a social enterprise before we can truly be successful at social media.
That makes sense, right?
Becoming a social enterprise hinges on a few things: education and empowerment. See what other industry thought leaders and social media mavens have to stay about the topic in this Retail TouchPoints feature.
