Advertisement

Hearst Looks to Lead Media-Driven Ecommerce with New Digital Marketplace

Hearst is looking to the future with plans for an integrated ecommerce platform.
Image courtesy Hearst

Leading media company Hearst is “embracing the digital economy,” with plans to develop an ecommerce marketplace for its publications across fashion, do-it-yourself (DIY), home improvement and lifestyle.

The unified shopping experience is being developed in partnership with experience innovation company Valtech and will be built on the Vtex commerce platform. The ultimate goal of the platform is to “transform the buying experience” of Hearst’s consumer media businesses, which collectively reach 165 million unique users each month.

The integrated marketplace will support a multi-vendor business model, allowing Hearst to offer a seamless customer experience between its various publications and shoppable interfaces and enabling the streamlined purchase of featured products.

“This partnership will help us leverage new business models in the digital economy, and we’re excited to grow with Vtex,” said Robert Gash, Hearst’s Chief Technology Officer of Ecommerce in a statement.

Advertisement

“With this launch, Hearst has taken a significant step toward becoming a frontrunner in the evolving media-driven ecommerce landscape,” added Charles Desjardins, EVP and Managing Director at Valtech in a statement. “Their new Vtex-powered platform is redefining the industry. We’re excited to help build a unique commerce journey to support Hearst’s future growth and reflect its position as a media powerhouse.”

Featured Event

Join the Retail Trendcaster Webinar Series to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

March 17-19, 2025  |  Free On-Demand Digital Event

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. Join Retail TouchPoints’ Retail Trendcaster webinar series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Register Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: