Online video is helping retailers engage shoppers with a visual approach to presenting product information. Premiere Game Tables, an e-Tailer that specializes in selling recreational game table equipment, significantly improved its Search Engine Optimization (SEO) rankings by offering online product videos created by Treepodia.
Following the initial release of the product videos, Premiere reported a dramatic difference in conversion rates, including a 300% increase among people who watch videos.
When considering the advantages of online video, Premiere also considered the fact that Google and other search engines do not automatically index videos. Premiere Game Tables needed a quick and easy way to ensure that the major search engines were finding its videos and associated products, to drive more traffic to its site. By implementing the Treepodia Dynamic Video Sitemap, Premiere was able to leverage existing video content and maximize the site’s video SEO.
“After covering thousands of products with video in a very short timeframe, we wanted to make sure those videos were being indexed in their entirety,” said Kirk Mathews, President of Premiere Game Tables, in a press release. “As soon as Treepodia’s Dynamic Video Sitemap went to work on our site, Google was instantly indexing our videos and we saw our ranking go up right away, particularly for long-tail product-specific search terms. Thanks to Treepodia, we’re now showing up on the first page with our highest converting search terms, driving more traffic to our product video pages.”
The retail industry is still in early stages of video adoption. Retail TouchPoints recently reported that as many as 40% of the top retail web sites currently have no significant video presence, as stated in a Q4 study released by SundaySky titled: State of Video in E-Commerce. SundaySky also noted the importance of implementing video indexing and syndication in order to increase SEO. To date as few as 30% of online retailers have more than 10 videos indexed by Google.