As Facebook and Twitter continue to gain in popularity, brands are finding that a social marketing strategy is a business fundamental, not a nice-to-have. Bazaarvoice, a leader in hosted social commerce applications recently unveiled the SocialConnect suite, designed to help brands leverage the power and reach of leading social networks to drive measurable business results.The innovative product suite is designed to transform the way that marketers use popular social networks like Facebook and Twitter with exciting new capabilities for social sharing, social syndication, social applications and friends. The solution aims to give marketers the ability to extend the voices of their customers from their brand sites to social networks and collect consumer-generated reviews and stories directly on Facebook that can be pulled back to their site.
Marketers can also bring the social graph directly into their brand sites through Bazaarvoice’s support of the Facebook “Like” button on product or review pages, as well as allowing shoppers to log in with a Facebook, Twitter or MySpace ID to immediately surface reviews from their friends and people like them.
Bazaarvoice Chief Product Officer Mike Svatek said the company helps brands connect with consumers over the social web in ways that create authentic conversations and drive measurable sales. “With SocialConnect, our Bazaarvoice Labs team has created, tested and launched several capabilities in the social space that are now must-have features for our clients, and SocialConnect embodies all the best of their findings,” he said.
SocialConnect is designed to provide brands with an industry-first toolbox for integrating social channels like Facebook and Twitter into a broader social marketing strategy designed to engage customers and drive measurable return on investment.
SocialConnect is built on the Bazaarvoice social commerce platform utilized more than 850 brands worldwide and seamlessly integrates with the Bazaarvoice social commerce suite, including Ask & Answer, Stories, and Ratings & Reviews.
“With the launch of the new Laithwaites Wine web site, we have made a conscious effort to make ourselves more available in the channels customers want to talk to us in,” said Niki Freer, Multichannel Development Manager at Laithwaites Wine. “Our customers’ opinions are important to us and integrating customer reviews with social networking is one of the key ways we can provoke discussion, engagement and ongoing interaction.”
The SocialConnect Suite offers several sharing features, including:
- Shout It! is designed to allow consumers to publish any product, story, review, answer, question, product photo, video or user profile on a brand’s site to their personal pages on Facebook, Twitter, MySpace, or other social networks.
- Publish It! is designed to allow consumers to publish any piece of content they create on a brand’s site directly to their own Facebook page. Brand experiences and information are immediately distributed to all the people in the user’s social graph – in the context of the social relationship.
- Like It! is designed to allow consumers to find and share user-generated content they like. Consumers can share what they “like” with their Facebook friends.