Commerce experience management platform Salsify has introduced integration to the new Amazon Selling Partner API. This connection provides Amazon merchants with programmatic access to their Amazon Vendor Central account data to simplify the experience.
The Amazon Selling Partner API will replace the Amazon Feed Specification API and the Vendor Self Service Catalog Dynamic Templates for sellers in all categories, regions and selling models. The changes are being made with the goal of helping retailers streamline the process to meet requirements for consistent, accurate product content.
The Salsify Amazon Selling Partner API connection also is designed to enhance retailers’ capabilities by helping them:
- Achieve faster publishing times to Amazon;
- Receive real-time data requirement feedback;
- Get support for syndicating Supplier Pack Hierarchy (SPH) attributes; and
- Publish full and partial content refreshes and submit images in-app with feedback.