Personalization Delivers Big E-Commerce Wins For National Pen
Following the implementation of a new e-Commerce solution from Oracle, National Pen has seen its loyalty and retention…
Features August 12
Latest In: Personalization
Donald J Pliner Builds Detailed Shopper Profiles To Maximize Personalization, Loyalty Efforts
To better gauge the wants, needs and preferences of shoppers, brands and retailers must build comprehensive profiles that…
Features July 30
Localization And Personalization Become Key For Successful Back-To-School Campaigns
Although it seems most Americans have just completed the school year, retailers are already planning their back-to-school initiatives.…
News July 14
5 Persona-Based Segments To Fuel Your E-Commerce Personalization And Optimization Plan
Uncovering patterns and trends in behavior is a key step for marketers who are analyzing, optimizing or personalizing…
Executive Viewpoints May 5
Barilliance Facilitates Personalization Across The Buying Journey
It is no longer enough for retailers to provide consumers with a consistent experience across all channels. In…
News March 30
SABON Boosts Black Friday Sales By 35% With Site Personalization
Each shopper has a unique journey. They have specific goals and preferences, and as a result, have different…
Features March 4
Delivering Better Customer Service: Putting The Person In Personalization
The proliferation of business technologies is creating greater scope than ever for automating customer service processes, but how…
Executive Viewpoints February 24
Dynamic Yield Facilitates Real-Time Personalization
To successfully personalize the online shopping experience, retailers must gather data regarding consumers’ purchasing behaviors and even past…
News February 16
BCBGMaxAzria Maximizes Email Performance With Personalization And Automation
With a thriving, 25-year history, BCBGMaxAzria has made its mark in the fashion and retail worlds by creating…
Features February 4Featured
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