Beyond Basic Personalization: Takeaways From The Bluecore Summit
Lori Gatto, VP of Marketing, TomboyX More than 300 retail executives gathered in New York City on September…
Features September 26
Latest In: Personalization
Personalization: Why It’s Important And Problematic For The Digital Experience
Companies devote a lot of time and effort to developing recognizable online personas and messaging, but the strategy…
Executive Viewpoints September 3
Securing Customer Loyalty Through Emotional Engineering And Personalization
Much has been written about how AI and personalization are transforming the way that retailers operate. The ability…
Executive Viewpoints July 9
Enriching The Customer Experience Through Journey Mapping And Personalization
Digital technologies have given customers unprecedented power to dictate the terms of purchase, to the point that instant…
Executive Viewpoints June 18Ulta Beauty Powers Personalization With Expanded Google Cloud Partnership
Ulta Beauty is expanding its partnership with Google Cloud amid increased engagement with customers in-store and online, along with…
News June 11
Data As Currency: Personalization With Permission Increases Share Of Wallet
The scales of power are tipped in favor of the consumer. With a single click or tap of…
Executive Viewpoints June 6
Exclusive Q&A: How Shoppers’ Awareness Of Their Own Data’s Value Is Redefining Personalization
Consumer data represents an emerging market that could be valued at $7 billion, according to Greg Portell, Lead…
News June 6Grocery E-Commerce Success Requires Personalization, Store Optimization
Grocery delivery has become a a big business: 36% of shoppers will spend 26% to 40% of their…
News June 4Study: Better Personalization Can Entice 44% Of Shoppers To Switch Brands
Marketers are sold on the benefits of personalization: 88% say they have seen an increase in business from…
News May 22Featured
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