Coupon Marketing: How To Ensure The Right People – And Only The Right People – Respond To Your Offers
Here are two troubling statistics that should drive fear into the hearts of any retailers who use digital…
Executive Viewpoints October 25
Latest In: Personalization
What The Mattress Industry (?!) Can Teach Us About Unlocking New Sales Opportunities
A decade ago, we never would’ve thought that the stagnant mattress market had anything valuable to teach retailers.…
Executive Viewpoints October 23
How Bot-Supported Customer Service Can Save The Buyer Journey
If you don’t understand the customer journey, you may as well be selling blind. Luckily, chatbots are helping…
Executive Viewpoints October 22
CARMA19: Overcoming Fashion And Beauty’s Steep Customer Loyalty Challenges
While maintaining customer loyalty is a challenge that spans the retail industry, ever-shifting trends in the fashion and…
News October 21
By Creating Media Businesses Retailers Can Drive New Revenue Streams
CPG marketing continues to be in the throes of evolution. Traditional marketing practices have been upended due to…
Executive Viewpoints October 21JOANN Upgrades Customer Service With Boosted Personalization And Efficiency
JOANN has improved its omnichannel customer service experience through a partnership with Gladly. The platform lets JOANN route…
News October 17
The Vitamin Shoppe Debuts Innovation Store Offering Tech-Enhanced Personalization
The Vitamin Shoppe has opened an innovation store in Edgewater, N.J. that incorporates on-demand digital product guides, enhanced…
News October 11
Kibo Buys Monetate, Expanding Personalization Capabilities
Kibo will acquire the testing and personalization optimization solution provider Monetate for an undisclosed sum. The purchase, which…
News October 9Fashion Bunker Leverages Personalization To Encourage First-Time Purchases
Using A/B testing, Australian fashion retailer Fashion Bunker has discovered personalization tactics that make first-time visitors to its web site…
News October 2Featured
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