Thinking Outside the Mall: Using Exterior Spaces to Draw Shoppers In
I used to live near the Palisades Mall in Nyack, N.Y. For those not familiar, it’s an enormous…
Features January 26
Latest In: Personalization
What to Know About Gen Z Attitudes Toward the Post-Purchase Experience
Did you know there are approximately 67 million people in the U.S. who were born between 1997-2012? This…
Executive Viewpoints January 17
Amazon’s Missing Out on a Billion-Dollar Marketing Channel: Packages
In just a few short years, Amazon created a booming advertising business that opened doors for other retailers,…
Executive Viewpoints January 10
Where are you on the Journey to Real-Time Personalization?
We’re well past the point of personalized consumer experiences simply being “nice to have.” Consumers don’t just want…
Executive Viewpoints January 6
Experiential Retail, Beyond the Hype: 6 Defining Factors for Success
“Experiential retail” is a phrase that has gotten a lot of play over the past few years. But…
Features January 5
Mastercard Buys Personalization Platform from McDonald’s
McDonald’s made headlines when it acquired the personalization solution provider Dynamic Yield in March 2019 for a reported…
News December 22
Marketing Platform Rokt Raises $325 Million, Pushing Total Valuation to Just Shy of $2 Billion
Ecommerce and machine learning solution provider Rokt has closed a $325 million Series E funding round led by…
News December 16
What DTC Disruptors Can Teach Legacy Brands About Leveraging First-Party Data
With tracking cookies departing and consumer data privacy concerns rising, first-party data — information that companies collect directly…
Features December 14
4 Ways to Transform Your Paper Statements into Impactful Marketing Weapons
With more people paying bills online than ever before, consumers tend to opt out of paper billing statements…
Executive Viewpoints December 10Featured
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