The Power of Play: Using Gamification to Elevate Retail Apps
Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture…
Executive Viewpoints January 18
Latest In: Personalization
Woof! New PawWire Platform Curates Pet Products from Global Suppliers
PawWire, the latest B2B2C platform from The Wires, offers pet owners a panoply of products from around the…
News January 17
NRF Gen Z Panel: A Group Defined by its Contradictions
If you want to understand Gen Z (and that’s pretty important for any business that wants to grow),…
Features January 16
Does Personalization Always Improve CX? It Depends on Your Customers
Personalized experiences are one of the foundation stones of great customer experience, according to conventional wisdom. But is…
Executive Viewpoints January 16
Build-A-Bear Enhances Shopper Journey by Delivering Relevant Customer Data to Associates’ iPads
Build-A-Bear Workshop has deployed a new cloud-native, mobile-first POS and customer engagement solution in 450 stores across the…
News January 16
Beyond the ‘New Year, New You’ Marketing Cliché: How Inspirational Commerce Can Reignite the Shopping Flame
“New year, new you,” is a slightly hackneyed marketing trope, but it is still true that consumers are,…
Executive Viewpoints January 15
6 Paid Social Trends to Be Aware of in 2024
As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. For…
Executive Viewpoints January 12
Instacart Expands In-Store Retail Media Offering with Addition of Smart Cart Ads
Instacart is bringing advertising to its AI-powered smart shopping carts, Caper Carts. The new offering will be piloted…
News January 8
How Amazon Uses AI to Enhance Online Apparel Shopping
One of the first criticisms leveled at online apparel sellers was customers’ inability to try products on prior…
News January 8Featured
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