Personalization at Scale: How SMS Helped PERC Coffee Untangle its Marketing Campaigns
Lately, Intuit Mailchimp has been laser focused on solving our customers’ clustomer problem. Yes, clustomer — the unsegmented…
Executive Viewpoints January 31
Latest In: Personalization
Etsy Debuts Personalized, AI-Powered ‘Gift Mode’
For some people (including me!), gift-giving is as anxiety-inducing as speaking in public, but Etsy has a present…
News January 30
Six Principles for Redefining Retail with Responsible AI
Generative AI (Gen AI) has brought about a seismic shift that’s reshaping customer interactions and business operations. As…
Executive Viewpoints January 30
Stitch Fix Teams up with Spotify to Give Shoppers a ‘Style Tune Up’
Stitch Fix has partnered with streaming music service Spotify to create an interactive experience that combine’s Spotify’s “sonic…
News January 26
Transforming Retail Spaces for Today’s Generation of Shoppers
The mall is experiencing a resurgence, defying predictions of its demise. This retail renaissance is not just a…
Executive Viewpoints January 24
2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution
As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer…
Executive Viewpoints January 24
Dynamic Creative Optimization Decoded: A Masterclass for Retail Success
In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly…
Executive Viewpoints January 22
Drones and Virtual Experiences: Shipt Launches Innovation Lab to Explore Delivery’s Frontier
Shipt has launched an innovation lab focused on “big thinking to centralize delivery and product experiments across the…
News January 19
The Reality of AI in Retail: Executives Break Down Opportunities, Challenges at NRF
The rumor that every NRF speaker was contractually obligated to mention artificial intelligence (AI) at least once per…
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