Tailored to Perfection: Creating a Hyper-Local Shopping Experience with AI
It’s easy to understand, emotionally, why consumers would want to shop from a store that tailors its product…
Executive Viewpoints February 29
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4 Key Point-of-Sale Trends for 2024
The point-of-sale (POS) system has always been the one truly indispensable technology for any merchant, large or small.…
Features February 29
Authentic to Extend AI-Powered Shopping Capabilities Across Brand Portfolio
Authentic, formerly known as Authentic Brands Group, has partnered with Fast Simon to help enhance merchandising, personalization and…
News February 28
Klarna Adds Login that Gives Consumers Control Over Which Data Points They Share
Payments platform Klarna has expanded its “Sign in with Klarna” service to 23 countries, including the U.S. and…
News February 20
Using AI to Build a More Creative, Strategic Future for Marketers
Retail marketers stand to gain much-needed support and time from AI in a sector fueled by creativity and…
Executive Viewpoints February 20
With Retailers Thinking Like Media Owners, Media Owners Must Think Like Retailers
The growth of retail media networks (RMNs) in recent years has been impressive. As the world moves away…
Executive Viewpoints February 8
H&M’s New SoHo Location Features Secondhand Shop-in-Shop
Inside H&M’s new store in NYC’s SoHo neighborhood, the fast fashion retailer has nested a shop-in-shop featuring curated…
News February 6
Data Shows Customers Might be Resistant to AI Shopping Recommendations — Here’s what C-Suite Executives Should Know
For much of last year, AI seemed immune to the normal laws that govern the marketing hype cycle:…
Executive Viewpoints February 6
Future-Proofing Retail Media Networks through Dynamic Creative Optimization
Retail media networks (RMNs) have taken the digital ad world by storm over the last few years. The…
Executive Viewpoints February 5Featured
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