Future Forward: Zero-Party Data and the Evolution of Retail Advertising
2024 introduces distinct challenges for retail brands navigating data privacy amidst Google’s removal of cookies. Though cookie depreciation…
Executive Viewpoints March 26
Latest In: Personalization
How Conversational Commerce Will Fill the Cookie Void
Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies…
Executive Viewpoints March 20
How to Put Your Best Foot Forward in Retail Media
Retailers that have recently launched their own retail media businesses should learn from what the established leaders already…
Executive Viewpoints March 14
All the Feels: How Mood will Underpin Future Consumer Spending in Retail
The future consumer is a #mood. By now, it’s a given that consumers expect personalized brand interactions and…
Executive Viewpoints March 12
How AI is Ushering in the Future of Interactive Commerce
Quiet luxury, coastal grandmother, and cottagecore are just a few fashion trends that have emerged from the TikTok…
Executive Viewpoints March 7
Puma Sees 19% Bump in AOV Following Shift to Google Cloud
Puma has moved all of its ecommerce operations to Google Cloud in an effort to improve its online…
News March 6
‘Cash or Card?’: Why More Financing Choices Drive Consumers’ Decisions on Which Retailers to Shop
The customer experience is paramount to the success of today’s retailers. This includes enhancing in-store inventory, delivery services…
Executive Viewpoints March 4
Best Buy CEO Promises Enhanced Personalization, Physical Store Upgrades in FY2025
Best Buy will leverage its membership-based loyalty program to sharpen personalization efforts for its 2025 fiscal year, which…
News March 1
How Natori Used AI to Sharpen Retargeting and Achieve a 943% ROAS
Retargeting existing customers to boost conversions has always been a strong tactic for retailers, and it’s likely to…
Features March 1Featured
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