Latest In: Personalization

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Google’s Anti-Cookie Effort Crumbles; Privacy Efforts in Flux

After more than four years of efforts to deprecate third-party cookies on its Chrome browser, Google has essentially…

News July 23
Forbes Google Innovent Solutions Jason Hellman search

Solving the Challenges of All-AI Ecommerce Search with a Hybrid Approach

Once the purview of science fiction, artificial intelligence (AI) has now permeated our everyday lives — from the…

Executive Viewpoints July 23
data-driven marketing Deloitte Digital Featured Macy's personalization Retail ThinkTank (2024) Retail ThinkTank: Featured in Shopper Marketing & CX (2024) Retail ThinkTank: Shopper Marketing & CX (2024)
Legendary department store Macy's tapped Deloitte Digital to level up its CX, including improved personalization for five key customer journeys.

Macy’s Levels Up Personalization with 500M Tailored Offers to 30M Customers

Personalization has become an expectation for many consumers, but brands’ maturity levels in providing personalized marketing and CX…

Features July 22
GlassesUSA.com

GlassesUSA.com Leverages AI to Bring Online Eyewear Recommendations into Focus

GlassesUSA.com has long deployed a range of technologies, including computer vision and AR try-on technology, to streamline product…

News July 18
aeropostale Amazon Brooks Brothers Build-A-Bear Workshop eddie bauer Featured Jumpmind Manhattan PacSun reebok Retail ThinkTank (2024) Retail ThinkTank: Featured in Store Design & Experience (2024) Retail ThinkTank: Store Design & Experience (2024) SPARC Group SSA & Co. Target Victoria's Secret

Solutions Designed for Retail Associates Need to Keep the Customer Experience in Mind

In an industry still struggling with a tight labor market, choosing which technology to arm store associates with…

Features July 18
coveo generative AI Loblaw Sergio Iacobucci

Modernizing the Grocery Store: How AI is Helping Shoppers and Grocery Brands Get in Sync

The grocery sector is primed to benefit significantly from the opportunity that AI presents, both for retailers and…

Executive Viewpoints July 16
bluecore customer data customer marketing Featured Fender identification technology personalization Retail ThinkTank (2024) Retail ThinkTank: Featured in Shopper Marketing & CX (2024) Retail ThinkTank: Shopper Marketing & CX (2024)
Fender is using Bluecore technology to better analyze and understand its customer file, and send more relevant marketing to its music enthusiasts.

Fender Strikes the Right Note with Digital Identification Support for Customer-First Marketing

Over the course of its 80-year history, Fender has acquired “legendary” status. The guitar maker has become a…

Features July 15
generative AI Juice Media LLMs Mark Zamuner

Why Adtech Embracing AI and Automation is a Risky Long-Term Play

Adtech has been in the AI and automation business for far longer than the current AI revolution. The…

Executive Viewpoints July 11
#RICE24 Barbie disney Featured Mattel Monica + Andy Retail ThinkTank (2024) Retail ThinkTank: Featured in Omnichannel Strategy (2024) Retail ThinkTank: Omnichannel Strategy (2024) Walmart Williams-Sonoma

Monica + Andy Founder Details Multiple Expansion Paths for Baby Retailer

Unlike many DTC brands that were born online and later found their way into physical retail, Monica +…

Features July 3
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