Latest In: Personalization

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5 Ways to Meet the New Rules of Branding in an AI-First Retail World

AI has already raised consumer expectations across the board. People expect hyper-personalization, and they expect things to happen…

Executive Viewpoints June 11
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Walmart Introduces Gen AI-Powered Assistant in Mobile App

Walmart has introduced Sparky, a smiley-faced generative AI-powered assistant capable of synthesizing reviews and offering mobile app users…

News June 10
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What Retailers Need to Do to Win Gen Z

Retail is undergoing a generational shift, and at the center of it is a powerful and misunderstood consumer:…

Executive Viewpoints June 10
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Amazon, Walmart Set Their Sights on Keeping Medicare Customers Healthy

Both Amazon and Walmart have several healthcare expansions on their strategic roadmaps as the two retail giants seek…

News June 6
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Many Consumers Increasingly Value Sustainability; Data-Driven Loyalty can Help Grocers Respond

For today’s consumers — especially younger generations — sustainability is increasingly a priority. They’re willing to change their…

Executive Viewpoints June 5
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Make Customer Data Work for You – the Right Way

Every retailer knows the power of a great customer experience. From getting a gift card offer when you’re…

Executive Viewpoints May 29
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Cultural ‘Moments’ are Bigger than Ever — Can Brands Authentically Engage with Them?

With the summer season fast approaching, marketers are once again gearing up for the next big cultural moments…

Executive Viewpoints May 27
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Authentic to Roll Out Instant Cash Refunds Across Brand Portfolio

Authentic Brands Group (Authentic) has partnered with Reshop to provide shoppers with instant cash (not store credit) refunds…

News May 23
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Hyper-Personalization Strategies Any Retailer Can Try

Shopify’s Future of Personalization report names the top trends in 2025, and hyper-personalization is at the top of…

Executive Viewpoints May 23
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