The Power of Employer Branding in Attracting Top Retail Talent
When you think of any major retailer, you probably immediately imagine a personality, a distinct vibe, or something…
Executive Viewpoints November 1
Latest In: Marketing
Revolve Group Launches Mobile Fashion Game Alongside LA Holiday Pop-Up
Millennial and Gen Z-focused fashion retailer Revolve Group is bringing its Revolve and FWRD brand segments to new…
News October 31
Adidas Pilots New Contextual Commerce Ad Tool
Adidas will be the first retailer to utilize a new contextual commerce solution from media platform Teads, which…
News October 31
Clarks Continues Roblox Reign with ‘Stranger Things’ Drop
Up to 88.9 million users visit Roblox each day, seeing it as an invaluable platform for self-expression and…
Features October 31
Mobile Wallets: Unlocking a Powerful New Marketing Channel
Earlier this year, Google added compelling new features to Google Wallet to help consumers get more out of…
Executive Viewpoints October 31
4 Rules for Maximizing Creator Investments from Top Influencer Your Rich BFF
Despite brief blips like the post-pandemic “deinfluencing” phase and intermittent conversations about “influencer fatigue,” influencer, or as it’s…
Features October 29
Unwrap New Holiday Shoppers in 2024: The Gift of In-App Advertising
With a shorter-than-usual holiday shopping season ahead, competition for share of wallet will be exceptionally fierce. In addition…
Executive Viewpoints October 29
Crafting Engaging Consumer Promotions that Click with Gen Z
Gen Z is undoubtedly revolutionizing the consumer landscape. Growing up in a digital world, this generation has distinct…
Executive Viewpoints October 28
As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch
They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and…
Features October 27Featured
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