Latest In: Marketing

Clarity Lab Inspired Taste Journey Further Lydia Hinchliff

Four Ways to Turn Transactions into Customer Relationships that Last

As we emerge from the upheaval of the past year, brands face a daunting challenge: forging meaningful connections…

Executive Viewpoints February 7
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Generative AI in Retail: 4 Predictions for 2025

The retail industry’s rapid adoption of generative AI technologies will continue in 2025. Throughout 2024, many retailers moved…

Executive Viewpoints February 4
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As retail media ventures further into stores, retailers like Macy's are exploring new modes of storytelling.

In-Store Retail Media Flexes to Move Beyond Digital Screens

At their core, brick-and-mortar stores should be the physical manifestation of a brand — a distillation of its…

Features January 31
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The story of how Gordon Brothers brought the Laura Ashley brand back from the brink.

Inside Gordon Brothers’ ‘Asset-Light’ Strategy to Rejuvenate the Laura Ashley Brand

Gordon Brothers is most commonly known for helping companies through bankruptcy, handling things like restructuring, financing and asset…

Features January 30
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A Pragmatic Guide to Building a Global Retail and Ecommerce Content Strategy

In the highly competitive world of retail and ecommerce, brands must deliver personalized and relevant customer experiences to…

Executive Viewpoints January 29
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Why Brands Need to Get (More) Serious About Battling Counterfeit Products

The problem of counterfeit products remains, paradoxically, both enormous and under the radar. One big reason: given how…

Features January 29
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Unlocking AI’s Potential for Retail Advertising

In an increasingly fast-paced advertising landscape, AI is no longer a futuristic concept — it’s here and a…

Executive Viewpoints January 28
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Nvidia CEO Jensen Huang giving a keynote at CES.

Pacvue Co-founder on How to Avoid the ‘Shiny Penny Effect’ with AI and Retail Media

Anyone who’s ever been to CES will tell you, it’s a biiiggg trade show. While a lot of…

Features January 28
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Bike brand Woom partnered with MNTN to develop a full-funnel CTV advertising strategy that drove brand awareness and increased ecommerce conversions.

How One Bike Brand Increased Online Conversions by 110% with CTV

Woom has garnered global acclaim for its children’s bikes, which were scientifically designed for the distinct proportions and…

Features January 27
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