17 Retail Businesses Win 2020 Brand Experience Awards
Experience is everything in the new era of retail. But which retail and direct-to-consumer (DTC) brands are winning…
News June 25
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The Key To Relevant Advertising In Times Of Uncertainty
COVID-19 has not fundamentally changed advertising, but it has accelerated the pace of change. As an industry, we…
Executive Viewpoints June 24Patagonia Joins REI And The North Face In Facebook Ad Boycott
Citing Facebook’s laxity in policing racist, violent and false content on its platform, Patagonia has joined REI and…
News June 23
Voice Commerce: Stress Customer Value Both In-Store And At Home
For nearly a decade, the retail industry has been debating whether voice commerce is a passing buzzword or…
Features June 23
Redefining Influencer Marketing In The New Normal
Influencer marketing has seen explosive growth over the last few years as companies increasingly invest in the industry…
Executive Viewpoints June 23LAFCO Achieves Open Rate 3X Higher Than Average With Targeted Loyalty Email Campaign
LAFCO, a fragrance and body care company, has adopted Zinrelo to power its LAFCO Rewards Program. The program…
News June 22Walgreens, AT&T Back Sesame Street’s Bilingual Content For Families Coping With Pandemic
With monetary and collaborative support from Walgreens and AT&T, Sesame Street Workshop has debuted five videos and related…
News June 18ICSC Launches Campaign To Reconnect Retailers And Shoppers
The International Council of Shopping Centers (ICSC) has launched the “Back. Together.” campaign, a marketing and branding initiative…
News June 17
Forrester: Digital Growth, Consumer Convenience Will Drive The ‘Next Normal’
Over the past four months, retailers have been scrambling to adapt and respond to customer behaviors that have…
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