CMO Council Report: Why Paid And Earned Media Must Be In Sync For Retail Success
Marketing and communications are two sides of the same coin, but their respective teams are often at odds…
Features September 25
Latest In: Marketing
Exclusive Q&A: Why Zulily Has Refocused On Moms — Including Everyone Doing A Mom’s Job
Zulily has consistently targeted moms as its core demographic, and the retailer is refocusing on this commitment under…
Features September 23
Torrid Pushes Email Click Rate To Nearly 15% With Real-Time Mapping
In the wake of COVID-19, store hours and services can be unpredictable, making it difficult for customers to…
News September 17
How Donating Masks Created A New Product Category For WestPoint Home
Growth can be a challenge, particularly when there’s new leadership at a company with brands that date back…
Features September 10
Macy’s Electric Car Pop-Up Deploys AR For Digital ‘Test Drives’
Macy’s is expanding its pop-up shop program through a partnership with electric car brand Polestar. Shoppers can now…
News September 8
Kroger, Party City And ThirdLove Execs Join Retail Innovation Conference Agenda
The Retail Innovation Conference has added a multitude of seasoned retail executives and changemakers to the agenda for…
News September 3
Cheetah Digital Offers A Suite Of Tools For Retail Marketers
Cheetah Digital, a customer engagement solution provider, offers the Customer Engagement Suite to help retailers create impactful, personalized…
News September 3
COVID-19 Has Transformed Wine Shopping. Here’s How Vivino Is Adapting
The e-Commerce alcohol market has seen a surge in growth as a result of COVID-19. In fact, alcohol…
Features September 2
How The 2020 Election Will Affect Retail’s Pre-Holiday Marketing
Every presidential election cycle, marketers prepare for the national conversation to be overtaken by politics. It’s never been…
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