Every Marketing Reel Needs a Hook — Automated Testing Sharpens It
Every year, retail brands miss out on potential revenue to the tune of $18 billion (according to Forrester…
Executive Viewpoints September 15
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Connecting CX and Marketing: How to Create Customer-Centric Experiences That Deliver Business Results
In every organization, marketing plays an important role in defining, socializing and managing the customer experience (CX). However,…
Executive Viewpoints September 3
Afterpay Helps Retailers Target Younger Shoppers with Afterpay Ads
Afterpay has launched Afterpay Ads, a suite of advertising products designed to help retailers and brands reach, acquire…
News August 27
Consumers Take Control via Conversational Marketing: Why Personalization is Key
Conversational marketing enables marketers to build brand equity and improve campaign performance by transforming the customer experience through…
Executive Viewpoints August 26
To Make ‘Store as Media’ a Success, the Retail Industry Needs a Supportive Ecosystem
In the ecommerce realm, we’ve seen retail media networks emerge and accelerate. But industry experts believe that the…
Features August 20
Want to Know the Holiday Season’s Top Trends? Look at Back-to-School for Insight
Back-to-school surveys across the retail sector point to a strong season, spurred by pent-up consumer demand. Deloitte indicated that parents’ projected…
Features August 19
Shutterfly Acquires Spoonflower for $225M, Doubles Down on Home Décor Growth
The home décor market saw significant growth in 2020 as consumers rushed to outfit their homes for remote…
News August 17
What Does ‘Omnichannel’ Mean in 2021? How Marketplaces are Reshaping the Digital Landscape
In the World of ‘Attention Commerce,’ a Multi-Channel Presence is Key It’s been a big month for BigCommerce:…
Features August 13
Online Survey Platforms Improve Advertising Testing Through Better ‘Listening’
Online surveys have long reigned near the top of the ad testing toolkit by providing the fastest, most…
Executive Viewpoints August 12Featured
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