Best Buy Launches In-House Media Service With Emphasis on Building Diversity
Best Buy is the latest retailer to enter the advertising market with the launch of Best Buy Ads,…
News January 4
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Exclusive Q&A: The 9 Themes Shaping the Future of DTC
2021 was a critical year for the direct-to-consumer (DTC) space. With consumers’ rapid shift to ecommerce channels, DTC…
Features January 4
The Future of Retail Takes a Digital Shift to Omnichannel Marketing
Finally, the once-static world of retail marketing is transforming. One by one, retailers are finding that their marketing…
Executive Viewpoints December 31
Ad Optimization Platform Quartile Acquires Sidecar
Quartile, which provides advertising optimization services to ecommerce marketplace sellers, has purchased performance marketing solution provider Sidecar. Quartile…
News December 29
Why Ecommerce Growth Will Benefit from Brick-and-Mortar Stores’ New Role
Retailers selling online have benefited from the ecommerce surge engendered by COVID-19, but as with anything else in…
Features December 28
Marketers’ Mantra for 2022: ‘Speak to the Mind Space, Not the Shelf Space’
There is a dizzying amount of change taking place right now in the world of marketing, from huge…
Features December 27
Target Enhances Commitment to Black-Owned Brands With Shark Tank-Style TV Series
Target has launched the Bet on Black pitch competition series, which will highlight 12 Black-owned startups in a…
News December 15
4 Ways to Transform Your Paper Statements into Impactful Marketing Weapons
With more people paying bills online than ever before, consumers tend to opt out of paper billing statements…
Executive Viewpoints December 10
Party City Uses AI-Enhanced Emails to Drive 4% In-Store Sales Increase
AI and brand language optimization are playing increasingly important roles in ecommerce, but Party City has leveraged these…
Features December 8Featured
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