Latest In: Marketing

Executive ViewPoints Lisa Katz marketing merkle

Think Big, Act Small — Manageable Changes to Bolster Your Marketing Now

We all like to think big. It’s energizing to think about customer experience transformation and what that could…

Executive Viewpoints January 25
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Deloitte: Strengthening Employee Schedule Stability Can Help Retailers Relieve Labor Woes

Retailers are heading into 2022 in the face of serious challenges, including inflation and labor shortages, but many…

Features January 24
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dunnhumby Sphere retail media

dunnhumby Debuts White Label Retail Media Platform

Retail data science company dunnhumby has developed a new platform designed to enable retailers to easily launch and…

News January 21
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Sheetz Adopts Unified Solution to Optimize Demand Planning

Sheetz, a convenience store chain with 630 stores across six states, has chosen the RELEX Solutions unified retail…

News January 18
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Why Brands Need to Prioritize User-Generated Content Within Their Marketing Strategies

With consumers spending more money online and more time on social media (more than half of the global…

Executive Viewpoints January 14
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Amazon’s Missing Out on a Billion-Dollar Marketing Channel: Packages

In just a few short years, Amazon created a booming advertising business that opened doors for other retailers,…

Executive Viewpoints January 10
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Lululemon Names Former Twitch Exec to Head Digital Fitness Division

Lululemon Athletica has named Michael Aragon, formerly Chief Content Officer at Amazon subsidiary Twitch, as CEO of MIRROR…

News January 7
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Retail Marketers, from Associates to C-Level, Are Split on Ad Platforms. Here’s Why.

What advertising platforms do retail marketers wish they could spend more time on? This was a critical question…

Executive Viewpoints January 7
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Yahoo MikMak shoppable ads

Yahoo’s New Shoppable Ads Support Multi-Retailer Checkout

Yahoo has partnered with ecommerce enablement software MikMak to offer add-to-cart functionality and ecommerce analytics for advertising campaigns…

News January 6
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