Exclusive: Walmart Beefs up Digital Insights in its Quest to Become ‘America’s Favorite Place to Shop’
There’s been talk for some time about the collapse of the traditional “funnel.” Consumers no longer move along…
Features September 11
Latest In: Marketing
Pinterest’s New ‘Where-to-Buy’ Links Give CPG Advertisers Valuable Purchase Intent Data
Pinterest is rolling out native “where-to-buy” links for its standard image ads, allowing advertisers to show multiple in-stock…
News September 10
Why Holiday Campaign Success Depends on Experience, Not Just Exposure
Holiday marketing has long been the season that can determine the success of a brand’s sales year. But…
Executive Viewpoints September 10
Dick’s Names Execs to Manage Recently Acquired Foot Locker, Debuts House of Sport Virtual Tour
Dick’s Sporting Goods has finalized the $2.5 billion acquisition of Foot Locker announced in May 2025 and has…
News September 9
How Conversational AI is Shifting SMS from a Marketing Tool to a Service Channel
From the moment that it became socially acceptable (and technically possible) to send marketing text messages, brands have…
Features September 9
Pacsun Kicks Off College Football Tailgate Tour
Pacsun pop-up shops will be showing up on college football game days this fall following an initial installation…
News September 4
Gen Z May be Digital-First, but They’re Also Fans of In-Person Retailing
If your mental image of Gen Z is a bunch of teenagers glued to their devices, you’re only…
Features September 4
Petsense Celebrates 20 Years with Nearly $1 Million in Shelter Donations
Petsense by Tractor Supply is marking two decades with its “20th Birthday PAWTY” this month, highlighting nearly $1…
News September 3
Intent is Just the Beginning in the Age of Agents
I recently read an article by Ann Smarty on intent-based optimization which was a nice, clear articulation of…
Executive Viewpoints September 2Featured
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