Latest In: Consumer Trends

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Kohl’s to Spotlight Proprietary Brands with New ‘By Kohl’s’ Campaign

Kohl’s plans to leverage customers’ appreciation for its private label brands with its new “By Kohl’s” brand platform,…

News March 3
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Macy’s Marks Milestone Parade and Fireworks Anniversaries with Year-Long Celebrations

The United States isn’t the only entity with a milestone anniversary in 2026: Macy’s iconic Thanksgiving Day Parade…

News March 2
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The Hidden Surge in Sales Promotion Fraud: What Retailers Must Prepare For in 2026

Sales promotions (i.e. cashbacks, rebates, trade-ins and incentive rewards) have long fueled sales growth and differentiation in consumer…

Executive Viewpoints February 27
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TJX Plans 146 New Stores This Year, Eyes Goal of 7,000 Stores Globally

Riding the rising appeal of value-oriented retailing, TJX is planning to open 146 net-new stores in 2026, bringing…

News February 26
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PepsiCo Foundation Provides $1 Million Jumpstart for NRF Retail Training Initiative

A new NRF Foundation program designed to strengthen job readiness for careers in retail by expanding access to…

News February 26
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Super Bowl Spikes, Everyday Risk: Why Peak Events Expose Retailers’ Fake‑ID Weak Spots

While retailers spent most of Super Bowl Sunday worrying about keeping chips, wings and beer on the shelf,…

Executive Viewpoints February 26
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Reading Your Data Tea Leaves: What Your Metrics are Really Trying to Tell You

There’s a wealth of customer knowledge sitting right in front of retailers, but most just don’t see it.…

Executive Viewpoints February 25
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Gap Launches Cross-Brand Loyalty Program Featuring Branded Credit Card and Experiential Rewards

Gap Inc. has launched Encore, a rebranded loyalty program that will draw on the company’s file of nearly…

News February 24
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What the 2025 Holiday Return Season Revealed about Retail’s Fraud Problem

The 2025 holiday season delivered the first trillion-dollar holiday in U.S. retail history, with online spending alone hitting…

Executive Viewpoints February 24
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