The New In-Store Playbook for Brands
For years, headlines have sounded the death knell of physical retail. But Sephora’s renewed investment in brick-and-mortar redesign…
Executive Viewpoints April 30
Latest In: tiktok
TikTok and the ‘Social Commerce’ Question
TikTok showed up in force at Shoptalk last week, and the company was on a mission, although not…
Features March 31
How to Build Brand Identity Through Recipe Development
A picture is worth a thousand words, right? In today’s fast-paced digital world this has never been truer.…
Executive Viewpoints March 21
You Don’t Have Customers, you Have Fans, so Put on a Show
There’s a lot retailers can learn from the success of immersive location-based entertainment spaces this past year. The…
Executive Viewpoints March 19
5 Simple Steps to Create a High-Impact Brand Sweepstakes
Looking to increase brand engagement, boost awareness and grow customer loyalty? It might be time to run a…
Executive Viewpoints March 11
As TikTok Shop Expands to New Markets, Amazon Shuts Down Inspire Social Shopping Feed
While TikTok looks to offset a potential U.S. ban by expanding its ecommerce offering Shop to new markets,…
News February 19
Is China Taking Over the (Cyber) World?
Western countries have long dominated ecommerce and digital marketing, yet China’s influence in these areas has been growing…
Executive Viewpoints February 19
TikTok Introduces New ‘Most Loved’ Badge to Bolster Shoppers’ Confidence
As TikTok returns to the Google and Apple app stores, the social media platform’s shopping segment has introduced…
News February 14
Digital PR: Where Beauty Challengers can Steal the Spotlight from Established Brands
Whether big or small in scale, influencer campaigns have had proven success in raising a beauty brand’s profile…
Executive Viewpoints February 14Featured
Latest Podcasts
Latest Resources
