Chewy to Host Live Pet Adoption Event on TikTok this Valentine’s Day
Online pet retailer Chewy is inviting pet lovers to go on a “date” with rescue animals from the…
News February 10
Latest In: tiktok
Why Brands Need to Prioritize User-Generated Content Within Their Marketing Strategies
With consumers spending more money online and more time on social media (more than half of the global…
Executive Viewpoints January 14
Retail Marketers, from Associates to C-Level, Are Split on Ad Platforms. Here’s Why.
What advertising platforms do retail marketers wish they could spend more time on? This was a critical question…
Executive Viewpoints January 7
What do Today’s Consumers Really Want? #RIC21 Day One Answers the Question
It’s the question every retailer wants the answer to: what do consumers (and more specifically, those likely to…
Features November 17
TikTok Debuts Creative Exchange to Help Advertisers Create Platform-Specific Content
TikTok has launched a pilot for its new Creative Exchange portal, aimed at helping brands develop TikTok-specific ads…
News November 16
Turn Innovation into Action: Top 10 Takeaways You’ll Get From #RIC21
The agenda for the virtual 2021 Retail Innovation Conference, taking place Nov. 16 and 17, has been designed…
Features November 11
Brands and Consumers: How TikTok is Changing the Dynamics
Are you thinking of using TikTok for your retail brand? Well, the video sharing app is rapidly changing…
Executive Viewpoints November 3
TikTok Goes ‘All in’ on Social Commerce with Robust Suite of New Shopping Features
Shopping has been happening organically on TikTok for a while. Case in point — #TikTokMadeMeBuyIt, which has entered…
News September 29
Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm
Seemingly every day there’s another announcement about a new feature enabling purchases on one social platform or another.…
Features September 16Featured
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