What Cyber Week 2025 Revealed — and How Merchants Should Prepare for 2026
Cyber Week 2025 didn’t feel frantic — it felt unusually focused. Shoppers arrived confident, prepared and clear about…
Executive Viewpoints December 9
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The Death of the Storefront is Already Here
For years, brands have invested billions to perfect their online storefronts. Every pixel calibrated, every checkout flow streamlined,…
Executive Viewpoints December 4
American Eagle Taps Martha Stewart as Holiday Campaign Hostess
Following its controversial ads featuring the actress Sydney Sweeney this past summer, American Eagle has opted for a…
News November 25
Why Authenticity, Expertise and Passion, Not Follower Totals, Drive Influencer Marketing
While some economies are in flux, the creator economy is going strong — specifically, spending on influencer marketing…
Features November 20
Why the Future of Gifting is Small, Seamless and Social
We’ve all had a bad day at work. Last week, my son had his first. Nothing went right,…
Executive Viewpoints November 19
Santa’s Little Helper this Holiday Season: Live Shopping
The 2025 holiday season is shaping up to be driven by AI-driven discovery, economic caution and performance-obsessed marketing,…
Executive Viewpoints October 29
How Walmart Business Gives Back Precious Minutes to Time-Starved SMB Owners
Small- and medium-sized businesses (SMBs) face a shortage that no supply chain can restock: the time spent performing…
Features October 28
To Dupe or Not to Dupe? Trademark Attorney Weighs in
This summer, a new line of Costco hoodies, jackets and pants went viral. Consumers claimed that they looked…
Executive Viewpoints October 23
Agentic Commerce: The Inevitable, but Narrow, Future of AI Shopping
The future of shopping is supposed to look like this: you tell your AI agent — whether powered…
Executive Viewpoints October 20Featured
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