TikTok Adds Event Sales Capability in Europe as Shop Sellers Top 15 Million Worldwide
As of December 2023, TikTok Shop had 15 million sellers around the world, according to the company’s first…
News May 2
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The Growing U.S.-China Ecommerce Rivalry will Make 2024 the Year of Commerce Media
Ecommerce continues to climb to new heights in the U.S., where recently released figures for Q4 2023 show…
Executive Viewpoints April 23
4 Strategies from the Most Visible Retail Brands
In today’s retail industry, marketers are under tremendous pressure to hone their strategies in order to elevate their…
Executive Viewpoints April 15
The Dark Side of the Surveillance Economy and What Retailers Should Do About It
Businesses across the spectrum have benefited hugely from the rise of the “surveillance economy” — the business of…
Features April 10
Strategies Unleashed: Navigating TikTok’s Viral Trends for Brand Success
TikTok is where the action is for brands wanting to go viral today. So many brands have found…
Executive Viewpoints April 8
Walmart Connect Extends Retail Media Reach with More In-Store Opportunities, Access for Non-Endemic Advertisers
Walmart plans to take its Connect retail media offering “to the next level” this year, by expanding access…
News April 2
E.l.f. Creates Original Song to Celebrate First-Ever TikTok Shop Super Brand Day Sale
E.l.f. Cosmetics will be the first brand featured in a TikTok Shop Super Brand Day, which will put…
News March 29
How Pinterest is Monetizing its Positive Corner of the Internet
Editor’s Note: As the Retail Innovation Conference & Expo (RICE) nears, we’re highlighting recent coverage of some of the speakers and…
Features March 22
Walmart Advances Media Ambitions with $2.3 Billion Acquisition of Vizio
The rumored purchase of Vizio by Walmart is no longer a rumor: the retail giant has announced that…
News February 20Featured
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