How DSW Is Navigating a New Era of Engagement
EPISODE #244
Summary
Featuring: Sarah Crockett, Global Chief Marketing Officer at DSW
This episode is brought to you by BigCommerce
As the retail marketing playbook continues to evolve, staying relevant takes more than just keeping up — it means rethinking how and where you engage your audience.
In this episode of Retail Remix, host Nicole Silberstein sits down with Sarah Crockett, Global Chief Marketing Officer at DSW, to talk shop. With experience leading marketing at brands like Vans, REI and Backcountry, Sarah brings a wide-angle lens to what’s working — and what’s changing — in the world of retail marketing. Together, they unpack:
- How DSW is navigating the latest shifts in consumer expectations and retail strategy;
- The challenges of marketing during unpredictable economic periods;
- How to keep pace with rapid technological evolutions across search and social; and
- Her secret weapon for staying on top of social trends.
RELATED LINKS
- Get a closer look at DSW’s brand in action.
- Story: Small Marketing Tweaks, Big Results: DSW Proves the Power of Personalization
- Story: DSW Debuts In-Store Protection Kiosks to Help Shoe Shoppers ‘Get More Wear from Every Pair’
- Explore more of the latest marketing insights from Retail TouchPoints
- Check out past episodes of Retail Remix
———
Tired of rigid ecommerce platforms and hidden fees? BigCommerce gives you the flexibility to build and scale your store your way — with no extra fees for using the tools you love. Whether B2C or B2B, BigCommerce powers ecommerce that works for you. Learn more at bigcommerce.com/retailremix
Summary
Featuring: Sarah Crockett, Global Chief Marketing Officer at DSW
This episode is brought to you by BigCommerce
As the retail marketing playbook continues to evolve, staying relevant takes more than just keeping up — it means rethinking how and where you engage your audience.
In this episode of Retail Remix, host Nicole Silberstein sits down with Sarah Crockett, Global Chief Marketing Officer at DSW, to talk shop. With experience leading marketing at brands like Vans, REI and Backcountry, Sarah brings a wide-angle lens to what’s working — and what’s changing — in the world of retail marketing. Together, they unpack:
- How DSW is navigating the latest shifts in consumer expectations and retail strategy;
- The challenges of marketing during unpredictable economic periods;
- How to keep pace with rapid technological evolutions across search and social; and
- Her secret weapon for staying on top of social trends.
RELATED LINKS
- Get a closer look at DSW’s brand in action.
- Story: Small Marketing Tweaks, Big Results: DSW Proves the Power of Personalization
- Story: DSW Debuts In-Store Protection Kiosks to Help Shoe Shoppers ‘Get More Wear from Every Pair’
- Explore more of the latest marketing insights from Retail TouchPoints
- Check out past episodes of Retail Remix
———
Tired of rigid ecommerce platforms and hidden fees? BigCommerce gives you the flexibility to build and scale your store your way — with no extra fees for using the tools you love. Whether B2C or B2B, BigCommerce powers ecommerce that works for you. Learn more at bigcommerce.com/retailremix
