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American Eagle, Kmart Make The Grade With Moblie Promos For Back to School
If the back to school season continues to be an early indicator of retailers’ promotion plans for the all important fourth quarter, expect mobile and social campaigns to be driving…
News August 5Research Shows Segmentation Top Priority For E-Commerce Merchants
Segmentation and targeting are becoming more important to the overall web and cross-channel merchandising strategy of 98% of mid-sized retailers (98%), according to new research from ATG (Art Technology Group).…
News August 5How Brick-and-Mortar Retailers Can Compete and Win in the Mobile Arena
By Adi Prabhat Jain, Associate Sales Manager, Infosys Technologies Limited It seems that there is no end to the woes of brick-and-mortar retailers. In 2009, while total e-commerce sales were…
News August 5Amazon Integrates With Facebook For New Push Into Social Shopping
In one of the most powerful combinations yet of social media and e-commerce, Amazon and Facebook have quietly launched a new integration which could make shopping a seamless part of…
News August 3JC Penney, Forever 21 “Haul” In User-Generated Videos For Back to School Promos
In an age where consumer-generated content reigns, tech-savvy consumers have found a new way to support their shopping habits — by broadcasting their latest finds on YouTube for the social…
News July 29Retail Minute: Episode 1
In our first ever episode of the Retail Minute, Amanda Ferrante (@Amanda_Ferrante) goes over this weeks retail news including these bits: Walmart Office Depot Amazon A&P Gap
News July 28New Research Reaffirms More Consumers Starting Their Shopping Path Online
In an effort to track how shoppers are using retail web sites and define premium position within site search results new research found that 94% of shoppers click between one…
News July 286 Ways to Boost Conversions Via A/B Testing of Product Videos
By Tal Rubenczyk, CEO, Treepodia It will come as no surprise to you when I say that retailers everywhere are incorporating product videos on their e-commerce sites to boost sales…
Features July 28Murphy’s Test New Location-Based Rewards Program
Murphy’s USA is testing a new rewards program with Whrrl, a location-based service designed to enable consumers to earn points leading to a wide variety of prizes, including a digital…
News July 26
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