Scott Silverman, Ifeelgoods

Gamification is coming to the forefront as shoppers continue to tap into foursquare and shopkick to receive points and coupons in exchange for store check-ins. In this episode of TouchPoints TV, Scott Silverman, Co-Founder and VP of Marketing for Ifeelgoods, shares the potential growth for retailers that implement gamification strategies. Silverman also highlights the psychology of gamification applications such as FarmVille, foursquare and shopkick, and why consumers are so eager to participate in these initiatives.