Richard Ventura, NEC Display Solutions

As shoppers continue to tap into their mobile devices and the web to browse and buy items, retailers must go above and beyond to grab consumer attention in-store. During a brief Q&A at Retail’s BIG Show, from the National Retail Federation, Richard Ventura, Director of Sales – Vertical Solutions for NEC Display Solutions shares the importance of creating a compelling brand experience across locations. By implementing interactive display solutions, retailers will encourage shoppers to fully engage with brand products, images and games.