Ravi Bagal, Verizon

Bagal explains Verizon’s definition of omnichannel. He notes that consumers want a single experience with retailers across any touch point. Bagal points out that any retailer contemplating an omnichannel strategy needs to think about three fundamental pillars: cloud, mobility and security. “The magic of cloud is that it allows the retailer to be innovative and agile,” he notes. Recently, Verizon worked with Macy’s to develop a pop-up store that featured video analytics and tablet point of sale – up for just 45 days. Bagal also discusses Verizon’s formalized partnership with Stratacache.